At the beginning of this year, LIDL presented the new image campaign Faster Better Cheaper. What retailer says:
„In the advertising campaign, the retail chain LIDL not only speaks about the problems the buyers face but also about how LIDL solves them. Here it is possible to buy faster, better, cheaper because the layout of LIDL stores are very simple, carefully selected good quality products are waiting, there are especially high requirements for product quality, modern solutions and effective internal processes applied in stores are shortening purchasing time and helping to save money.”
In a few words, another retail chain beside the other, which thinks about everything consumer needs, but does only what is good only for its sales. So Pricer.LT decided to compare LIDL offer in general and evaluate if it is really “worth living that way” (this is LIDL slogan in Lithuania).